Performance Planning Director - Audi

Date: 25 Apr 2024

Location: London, GB

Company: OMG UK

About the Role

Sitting within the wider VWG team, the Planning Director (Performance) will be primarily focused on Performance lines of business for Audi UK. This role requires a relentless focus on continuous optimisation within media to help maximise returns, whilst simultaneously setting the pace on the advancements needed in the future as Audi embraces exciting new retail models. You will be working with a high-performing, award-winning team, and will have the opportunity to work across multiple work streams to help deliver a mix of exciting cross-channel media campaigns.

The Planning Director (Performance) will deliver data-driven performance media solutions for Audi, tailored to Audi's requirements and objectives.

  • Support the wider Planning Center of Excellence in analytical planning for Audi, acting as the principal point of contact for planners across the PHD network working on the Audi account.
  • Collaboration with Audi, PHD UK, PHD Global and OMG stakeholders
  • Support the roll-out of marketing analytics for Audi, including the delivery of new and existing OMG and Omni-based analytical solutions including dashboards, bespoke measurement projects and centralised media taxonomy
  • Respond to ad hoc marketing analytics requests from Audi and client teams, providing timely and insightful solutions.
  • Owning the relationships with Audi’s third-party measurement and data providers, both providing raw data to them as appropriate, and integrating analytical inputs and insights into our planning and optimisation .
  • Proactively drive new solutions to ensure we are bring fresh thinking and challenging clients, driving innovative ideas outside the day to day


You will also have an opportunity to be part of PHD’s inclusive culture, an open space where you can bring your true self to work and where opinions and ideas are listened to and there is scope to push boundaries.


About You

The ideal candidate will have a “performance mentality”, with a passion for driving continual improvement and refinement in an always-on programme of activity.

You will possess excellent attention to detail and numerical ability, comfortable taking multiple different data sets and synthesising data into clear conclusions, “so what’s” and actions,

You will be a strong collaborator, able to work with multiple internal and external stakeholders, and with the ability to influence clients through all verbal and written communication


Be Your Best Statement

We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Acquisition team member or if you would feel more comfortable, you can email us confidentially at: to let us know how we can support you.


About PHD UK

PHD is a media agency driven by innovation and creativity. Founded in London in 1990, we were the first media agency to offer strategic and creative planning at a time when the industry was about buying cheaply and quickly.

Our founders saw a bright future where smart thinking and clever planning could help brands grow faster than their competitors.

Over the many years that have followed, we have continued to build on this defining ethic — with our evolution shaped by a continual investment in thought leadership. And we continue to ensure that our capability and approach evolve in line with changes in media, data, technology, commerce, society, and legislation.  

Today, with over 100 offices in 74 countries, we continue to create remarkable campaigns that lead to remarkable growth – using the extending canvas of data and technology.


D&I statement

At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.


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